Vida Hotels and Resorts, the upscale lifestyle hospitality brand for the new generation of business executives, entrepreneurs and leisure travellers by Emaar Hospitality Group, has signed a management agreement with Aldar Properties, Abu Dhabi’s leading listed property development, investment and management company, to operate a hotel within the developer’s master-planned community on Reem Island. The hotel and serviced residences are a core feature of Aldar’s Shams Marina project, a four-tower development announced in March this year as part of Aldar’s AED 3 billion investment programme, which overlooks the Arabian Sea.
The two Vida Beach Reem Island Abu Dhabi towers feature 262 spacious guestrooms and suites in addition to 192 serviced residences for short or extended stay and a range of world-class amenities including speciality restaurants, business centres, conference venues and wellness retreats, details of which will be announced in due course. The development also includes 329 marina residences spread across two towers. Construction will commence this year.
Envisaged as an upscale urban lifestyle resort set in a spectacular location, Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi will be near a premium retail destination with a choice of dining and leisure options adding to the convenience of residents and guests. Located approximately 30 km from Abu Dhabi International Airport and 3 km from the city centre, the hotel is expected to be operational by 2020.
Jassem Saleh Busaibe, Chief Asset Management Officer, Aldar Properties, said: “We are delighted to partner with Emaar Hospitality Group in bringing Vida Hotels and Resorts to Abu Dhabi. This new project will add significantly to the character of Reem Island, and will be like nothing currently in existence in the city. This project not only falls within our destination development strategy, but will also add significantly to our asset management business. This agreement will really help to strengthen our master planned community on Reem Island, adding market leading amenities from which both residents and visitors alike will benefit.”
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “The management contract to operate Vida Beach Reem Island Abu Dhabi is a significant milestone for Vida Hotels and Resorts, our contemporary upscale lifestyle brand that has defined its unique niche in the region’s hospitality sector. To be associated with such a prestigious development by Aldar Properties serves as a strong testament to the differentials that Vida Hotels and Resorts brings to the industry with its focus on creating smart urban hubs for a discerning clientele.”
He added: “The expansion to Abu Dhabi further highlights our strong competencies in undertaking mixed-use projects and delivering outstanding service. We will continue to explore growth opportunities in the UAE and beyond by delivering an exceptional hospitality experience focused on delivering warmth, simplicity and youthful vitality.”
Launched in 2013, Vida Hotels and Resorts operates hotels such as Vida Downtown in Dubai. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, its hotels are a stimulating environment where style meets convenience and interactivity. Additionally, Vida Hotels and Resorts has signed management contracts to operate hotels and serviced residences in Dubai, Bahrain and Saudi Arabia.
